Privacy Policy
Effective Date: March 12, 2026 · Last Updated: March 12, 2026
This Privacy Policy describes how Ekway AI LLC (“Ekway AI,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you visit our website at https://ekwayai.com or use the Ekway AI platform (collectively, the “Service”). Please read this policy carefully. If you do not agree with its terms, please discontinue use of our Service.
1. Information We Collect
1.1 Account and Registration Data
When you register for an account or create a workspace on the Ekway AI platform, we collect:
- Full name and email address of the account holder and team members
- Organization or business name
- Password (stored as a secure, one-way cryptographic hash)
- Billing address and payment information (processed by our payment provider; we do not store full card numbers)
- Profile details and workspace configuration preferences
- Communication channel credentials and API keys required to connect external services (e.g., WhatsApp Business API tokens, email provider settings)
1.2 Conversation and Communication Data
As part of providing our customer communication management service, we process:
- Messages, conversations, and attachments exchanged through connected channels (Email, WhatsApp, Instagram, Facebook, Live Chat)
- Contact information of your customers (names, phone numbers, email addresses) as entered or imported into the platform
- Message metadata such as timestamps, delivery status, read receipts, and channel identifiers
- Agent notes, internal comments, conversation tags, and resolution status
- Canned responses, message templates, and campaign content you create within the platform
This data is processed on behalf of our customers (see Section 4 — Communication Data Handling).
1.3 Usage and Analytics Data
We automatically collect certain information when you access or use the Service:
- Log data including IP address, browser type and version, operating system, referring URL, and pages visited
- Device identifiers and hardware model information
- Feature usage patterns, click events, and navigation flows within the application
- Performance metrics such as page load times and error rates
- Session duration and frequency of use
1.4 Cookies and Similar Technologies
We use cookies and similar tracking technologies to maintain sessions, remember preferences, and analyze usage. For more detail, see Section 7 (Cookies and Tracking Technologies) below.
1.5 Information You Provide Directly
We may also collect information when you:
- Contact us via email, live chat, or support tickets
- Subscribe to our newsletter or waitlist
- Respond to surveys or participate in user research
- Apply for a job or partner program
2. How We Use Your Information
We use the information we collect for the following purposes, relying on the legal bases indicated where applicable:
2.1 Providing and Operating the Service
We use your account and configuration data to create and maintain your workspace, authenticate users, route messages across connected channels, display conversation histories, and deliver core platform functionality. This processing is necessary to perform our contractual obligations to you.
2.2 Improving and Developing the Platform
Aggregated and anonymized usage analytics help us understand how users interact with Ekway AI, identify friction points, prioritize new features, fix bugs, and enhance performance. We do not use the content of your customer conversations for product improvement without explicit consent.
2.3 Billing and Payment Processing
We use billing information to process subscription payments, issue invoices, manage plan upgrades or downgrades, and address billing disputes. Payment processing is handled by PCI-DSS compliant third-party processors; we do not store full payment card details.
2.4 Communications and Support
We use your contact information to send transactional emails (account confirmations, password resets, billing receipts), important service announcements (security updates, policy changes, planned maintenance), and, where you have opted in, product newsletters and feature announcements. You may unsubscribe from marketing communications at any time.
2.5 Security and Fraud Prevention
We process IP addresses, login activity, and usage patterns to detect and prevent unauthorized access, abuse, spam, phishing, and other fraudulent or illegal activities. This processing is necessary for our legitimate interests in maintaining the integrity and security of the platform.
2.6 Legal Compliance
We may process personal data to comply with applicable laws and regulations, respond to lawful requests from government authorities, enforce our Terms of Service, or protect the rights, property, or safety of Ekway AI LLC, our customers, or the public.
3. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information or your customers' data to third parties for their own marketing or commercial purposes. We share data only as described below:
3.1 Cloud Infrastructure and Hosting
Our platform is hosted on cloud infrastructure providers (including but not limited to major cloud platforms such as AWS, Google Cloud, or DigitalOcean). These providers act as data processors under our instruction and are bound by data processing agreements that prohibit unauthorized use of your data.
3.2 Payment Processing
Payment card data is handled entirely by our third-party payment processor(s) (such as Stripe). We share only the minimal billing information necessary (e.g., email address, subscription amount) with these providers. These processors are PCI-DSS compliant and operate under their own privacy policies.
3.3 Analytics and Monitoring
We use third-party analytics and error-monitoring services to measure platform performance and diagnose technical issues. These services receive limited telemetry data (such as anonymized usage events and stack traces) and are contractually restricted from using this data for purposes other than providing services to us.
3.4 Communication Channel Partners
When you connect third-party messaging channels (such as WhatsApp via Meta’s Business API, Instagram, or Facebook), messages are transmitted through those providers’ infrastructure. Your use of those integrations is additionally governed by the terms and privacy policies of those providers.
3.5 Business Transfers
If Ekway AI LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website prior to any such transfer and provide you with choices regarding your data.
3.6 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal process (such as a subpoena, court order, or government demand). We will attempt to notify you of such disclosure where legally permitted and practicable.
3.7 With Your Consent
We may share information with third parties when you have given us explicit consent to do so, such as when integrating an optional third-party application from our marketplace.
4. Communication Data Handling
Ekway AI is a customer communication management platform. In the course of providing the Service, we process messages, contacts, and related data on behalf of our business customers (“Customer Data”). In respect of this Customer Data:
- Our customers are the data controllers. The businesses and individuals who subscribe to Ekway AI determine the purposes and means of processing their end-users’ (their customers’) communication data. Ekway AI LLC acts solely as a data processor in relation to Customer Data.
- Customers own their data. Customer Data remains the property of our customers at all times. We process it exclusively according to our customers’ documented instructions as set out in our Terms of Service and any applicable Data Processing Agreement (“DPA”).
- We do not use Customer Data for our own purposes. We do not analyze, mine, or use Customer Data (including the content of messages or end-user contact information) to build advertising profiles, train AI models without explicit authorization, or for any purpose other than delivering and improving the Service.
- Access controls. Access to Customer Data by our employees and contractors is limited to personnel who require access to perform their job duties and is subject to confidentiality obligations.
- Data Processing Agreements. Enterprise customers requiring a formal DPA (e.g., for GDPR compliance) may request one by contacting info@ekwayai.com.
5. Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements.
| Data Category | Retention Period |
|---|---|
| Account and profile data | Retained while the account is active; deleted within 30 days of account closure |
| Conversation and message data | Retained while the workspace is active; deleted within 30 days of account closure unless exported |
| Billing and financial records | Retained for 7 years to comply with tax and accounting requirements |
| Server logs and access logs | Up to 90 days for security monitoring |
| Support and correspondence | 3 years from last interaction, or as required by law |
| Anonymized/aggregated analytics | Indefinitely (as it contains no personal data) |
Upon account closure, you may request the export of your data before deletion by contacting us at info@ekwayai.com. Data export will be made available for up to 30 days following account closure.
6. Your Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal information. We honor these rights regardless of where you are located.
Right of Access
You may request a copy of the personal information we hold about you, along with information about how we use it.
Right of Rectification
You may request that we correct inaccurate or incomplete personal information about you. You can update most account information directly within your account settings.
Right of Erasure (“Right to be Forgotten”)
You may request deletion of your personal information. We will honor such requests subject to legal retention obligations (e.g., financial records) and our legitimate interests (e.g., fraud prevention).
Right of Portability
You may request an export of your personal data and Customer Data in a structured, commonly used, machine-readable format (such as JSON or CSV).
Right to Object / Opt Out
You may object to processing of your personal information for direct marketing purposes at any time. You may also object to processing based on our legitimate interests, and we will cease such processing unless we have compelling overriding grounds.
Right to Restrict Processing
In certain circumstances, you may request that we limit the processing of your data (for example, while a dispute about accuracy is resolved).
GDPR (EU/EEA residents): You have the rights listed above under the General Data Protection Regulation. You also have the right to lodge a complaint with your local supervisory authority.
CCPA/CPRA (California residents): You have the right to know, delete, correct, and opt out of the “sale” or “sharing” of personal information. We do not sell or share your personal information as defined under California law.
To exercise any of your rights, please contact us at info@ekwayai.com. We will respond within 30 days (or sooner as required by applicable law).
8. International Data Transfers
Ekway AI LLC is based in the United States. If you access the Service from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States and other countries where our servers, infrastructure providers, or service partners operate.
Data protection laws in these countries may differ from the laws in your country of residence. Where we transfer personal data from the European Economic Area (“EEA”), the United Kingdom, or Switzerland to a country not deemed adequate by the relevant authorities, we rely on appropriate safeguards such as Standard Contractual Clauses (“SCCs”) approved by the European Commission, or other lawful transfer mechanisms.
By using the Service, you acknowledge and agree to this transfer, storage, and processing. If you have questions about our international data transfer mechanisms, please contact us at info@ekwayai.com.
9. Children’s Privacy
The Ekway AI platform is intended solely for use by business professionals and is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are under 16, please do not use the Service or provide any personal information.
If we become aware that we have inadvertently collected personal information from a child under 16 without verifiable parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a minor, please contact us immediately at info@ekwayai.com.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will notify you by:
- Sending an email notification to the primary email address associated with your account at least 14 days before the changes take effect (for material changes)
- Displaying a prominent notice on our website or within the application
- Updating the “Effective Date” at the top of this page
Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the updated policy, you must discontinue use of the Service and may request deletion of your account.
11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the information below. We are committed to addressing your inquiry promptly and transparently.
Ekway AI LLC
- Privacy contact:
- info@ekwayai.com
- General contact:
- info@ekwayai.com
- Website:
- https://ekwayai.com